Lola’s

In this project, my objective was to create an identity system for a food truck located in the Midwest called Lola’s. In creating this, I thought it would be best to stay within the tradition of 1950’s style type and style, while using a name and color pallet that would stand out amongst other food trucks. Using a person’s name as well as maintaining a very friendly feel seemed like the best way to draw people in as well as establish a sense of familiarity even if someone had never eaten from this place before.